Customer & Audience Engagement Strategist
Philadelphia-based professional with 15+ years at the intersection of media, research, and marketing.
About Me
Strategic marketing professional with expertise in customer engagement and data-driven campaigns
I am a seasoned marketing strategist with over 15 years of experience transforming customer insights into compelling digital narratives. My expertise spans healthcare, publishing, and consumer media, where I've consistently delivered data-informed campaigns that drive engagement and results.
My approach combines strategic thinking with creative execution, always keeping the customer at the center of everything I do. I specialize in omnichannel marketing, brand storytelling, and cross-functional leadership that brings teams together around a shared vision.
When I'm not crafting marketing strategies, I'm passionate about mentoring emerging talent and staying ahead of industry trends that shape how we connect with audiences in meaningful ways.
Location
Philadelphia, PA
Phone
Professional Experience
A track record of driving results across healthcare, publishing, and media
Society of Hospital Medicine
Philadelphia, PA
Content and Marketing Strategist
- Lead the development of omnichannel content strategies that align with organizational objectives and member needs, increasing engagement across digital platforms.
- Translate complex healthcare topics into accessible, meaningful stories for targeted professional audiences.
- Drive campaign performance by using analytics and audience segmentation to optimize messaging and channel strategies.
- Collaborate with internal stakeholders and SMEs to develop campaign themes, editorial calendars, and brand-aligned content.
- Spearhead special initiatives, including member acquisition/retention efforts and national campaign rollouts.
Senior Marketing Manager
- Directed integrated marketing campaigns to grow membership and advance SHM's brand visibility within the hospital medicine landscape.
- Managed creative development, project timelines, and cross-functional team alignment for print and digital campaigns.
- Oversaw vendor relationships and internal teams to execute events, email marketing, social media content, and multimedia initiatives.
- Implemented performance dashboards to assess marketing KPIs, member behavior trends, and ROI of outreach initiatives.
- Partnered with leadership to define strategic priorities and translate them into actionable marketing deliverables.
Hearst Magazines
New York, NY
Customer Relationship Manager
- Optimized customer segmentation and CRM strategies to improve subscriber retention and engagement.
- Executed targeted promotional campaigns leveraging email, direct mail, and digital platforms.
- Analyzed campaign performance and conducted A/B tests to drive improvements in acquisition and conversion.
Insight Strategy Group
New York, NY
Senior Research Analyst
- Conducted qualitative and quantitative research with a focus on women, media, and multicultural audiences.
- Produced strategic reports and visual storytelling tools to support brand decision-making.
- Led ethnographies, virtual communities, and focus groups to generate actionable consumer insights.
Wolters Kluwer Health
New York, NY
Senior Marketing Manager
- Led development of 360° marketing solutions for healthcare clients across print, digital, and event channels.
- Directed creative strategy and content execution for major conferences and brand partnerships.
Elsevier Inc.
Philadelphia, PA
Strategic Marketing Manager
- Developed go-to-market strategies and multichannel campaigns for medical and academic publications.
- Created data-driven product positioning and oversaw pricing, sales forecasting, and budget management.
Taylor & Francis Group
Philadelphia, PA
Marketing Manager
- Executed subscription-based marketing for global institutional clients.
- Planned and managed event logistics for conferences and industry meetings.
Core Skills
Technical and strategic capabilities that drive results
Strategic Marketing
Content Strategy
95%Digital Campaigns
90%Brand Storytelling
95%Market Research
88%Technical Skills
Data Analytics
85%Adobe Creative Suite
80%Salesforce
85%Project Management
92%Leadership
Cross-Functional Leadership
90%Stakeholder Management
88%Team Building
85%Strategic Planning
92%Brand Experience
Trusted by Industry Leaders. Inspired by Impact.
I'm proud to have collaborated with some of the most respected names in publishing, healthcare, and media—brands that are shaping conversations, setting standards, and delivering meaningful value to their audiences. Each partnership has sharpened my strategic lens and deepened my commitment to creating campaigns that resonate. These experiences reflect not just where I've worked, but how I work—with intention, insight, and integrity.
Get In Touch
Have a project in mind? Let's discuss how I can help.